What's With The Shapes?
Good eye. Yes, they're intentional.
Every shape you see across this site tells a piece of the story, how I work, what I believe, and what happens when strategy meets soul.
The Transformation
This is the pivot point. The moment a brand stops spinning its wheels and starts moving with purpose. It's not a straight line, real transformation rarely is. It's the shift from stuck to scaling, from chaos to clarity.
Duality in Harmony
Two halves. One whole. This is strategy + soul. Data + intuition. The analytical and the creative working together, not fighting each other. Because the best brand work lives in the "and," not the "or."
The Full Picture
I see what's there. I also see what's missing. That hole in the center? That's not empty space, that's opportunity. The gap in your messaging. The audience you're not reaching. The revenue you're leaving on the table.
The Building Blocks
Strategy without structure falls apart. These are the foundational pieces, the systems, the frameworks, the tactics that hold everything up. Not sexy, but essential. The stuff that lets you scale without losing your mind.
The Spark
Every transformation starts somewhere. A single idea. A moment of clarity. The dot that becomes a line that becomes a movement. This is where it begins.