UX That Means Business: How Uttermost Grew Sales by 20%

The Ask:

A comprehensive revamp of the Uttermost website with a focused goal: to significantly enhance the shopping experience for their distributors. By streamlining navigation, optimizing product discovery, and simplifying the ordering process, the aim is to create an intuitive, user-friendly platform.

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Website Redesign

‍The multi-brand website provides retailers, designers, and sales representatives separate, on-brand shopping experiences for Uttermost and Revelation product lines. Rich product presentation and discovery, customer-focused user experience (UX), and responsive design for mobile users were primary focuses of the website redesign.

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Enhanced Product Discovery

‍Uttermost highlights product collections and encourages visitors to browse and shop however they want to, with plentiful navigation options to shop by room, type, style, shape, finish, and more. A playful, Instagram-driven image gallery invites users to “shop this look”, while showcasing customer-curated products.

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Intuitive Filters

‍Product category pages incorporate intuitive filters to narrow product options by style, color, size and other variations, making it a breeze to find the right product. Category pages display silo imagery for a clean, product-focused look, then zoom-in/hover functionality displays lifestyle and room photography for more variety, perspective, and an intricate look into the product. Product “Quick View” opens a popover window with the product image and details allowing retailers to browse products in greater detail without leaving the product category page.

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Retailer Dashboard ‍

Web-friendly portals and dashboards for Retailers and Sales Representatives offer shopping flexibility and tools to effectively manage business operations, like view order history and access invoices.

The Results